4 MOST IMPORTANT SEARCH ENGINE RANKING FACTORS

The digital marketing industry is one of the most competitive industries in our present-day world. With new techniques being invented to enhance the e-commerce and social media world, search engines, especially like Google, are bringing up new and more efficient search engine ranking factors. Up till now, Google has 200 search engine ranking factors on which it decides which websites will show up in the search engine result pages (SERPS) and what will be the sequence, as in the website adhering to most of the ranking factors will stay on top and the one least optimized for search engines will rank last.

Major SEO company in london and all around Europe work on their client’s online businesses keeping Google’s search engine ranking factor at the top priority. Nevertheless, the most important search ranking factors out of the 200 are:

1. WEBSITE OPTIMIZED FOR TECHNICAL SEO:

For your website to rank at the top in search engines, it is important that it is well optimized for technical SEO. In simple words, if the search engine cannot get a hold of your website as soon as it must, there are fewer chances that your website will be displayed on the first page of Google. It is your job to ensure that when the search engine is crawling and indexing, the bots can easily find your domain and present your website to the target customers. One can easily optimize any website for technical SEO by optimizing robots.txt and XML sitemap. Moreover, finding and fixing any crawl error can also enhance the optimization of your website.

• HTTPS ENABLED WEBSITE:

This search engine ranking factor is critical for a website that wants to sustain its ranking in search engines like Google. Websites that are secure and serve links as HTTPS show more organic traffic and conversion rates over non-secure websites. Hence, a website that is HTTPS enabled will rank higher in the search engine results and stay there for a longer time.

• AUTHORITY OF THE DOMAIN:

Domain authority is one of the leading search engine factors which improves the ranking of websites. Search engines like Google want to provide its users quality and useful content in a short span of time, hence domain authority helps decide whether your website should rank on the first page of the Google search or not. Older domains tend to secure the top ranks for longer periods of time rather than newer domains, but if the domain is smartly authorized, it can also rank at the top pretty easily.

• DISTINCTIVE  CONTENT:

In order to sustain the position of a website at the top of the search engine searches, it needs to publish fresh and unique content and most importantly shouldn’t be something that is already available anywhere else on the internet. The search engines, as well as the target audience, want to see new content that is catchy, accurate, and complete.

If your website conforms to these factors, you can sit back and enjoy a long time being at the top of the digital world.