SEO is one of the biggest aspects of the digital marketing world. It has shaped the modern e-commerce industry into one of the biggest and richest industries of the 21st century. Whether it’s an online business page or a simple blogging page, implementation of the right SEO techniques is a must, in order to gain customers and organic traffic. As technology keeps getting better and better every passing day, there are new and more effective ways to approach SEO and if you lag behind these advancements, chances are you will definitely lose your ranking and authorization in the digital world. Companies offering seo services company in london, US, Japan, and such technology-driven countries are working day and night to modify and enhance the working of SEO. The following are the 4 essential SEO tips that ensure that you stay on top of your SEO game 24/7.
#1 DESCRIPTIVE TITLES AND URL:
Optimizing the title and URL in the right way according to the search engine rules and the interest of the target customers is very important if you want your website to stay on the top long term. This can be achieved by designing descriptive and well-formatted titles and URLs that are user friendly shows what the website is all about without clicking, and has a description that will 100% catch the eye of the audience.
#2 UP-TO-DATE AND INTUITIVE CONTENT:
The authority of your website depends majorly on the quality of the content of your website. The first thing that any potential customer judges, while they surf through your website, is what kind of content you are offering. Whether the content is in the shape of articles, blogs, infographics, images, or videos, if they are out-dated, the customer is more likely to exit your website right there and then and will never look back. Hence, useful and fresh content is key to maintain the ranking of any website.
#3 FASTEN YOUR WEBSITE’S LOADING TIME:
The loading time of a website is one of the crucial SEO ranking factors. It has been proven that the faster is the loading time of a website, the greater is the audience-to-customer conversion rate. Not working on this is a major mistake on any SEOs side as a slow loading website is a huge loss in terms of customer traffic. You can do the following simple things to make your website load faster and work better:
- Omit large images.
- Transfer to a more efficient hosting provider.
- Avoid stacking your website with JavaScript files.
#4 MOBILE-FRIENDLY LAYOUT:
For any website, 70% of the traffic comes from mobiles. If your website is not designed to cater to mobile phones, your website probably has no chance to rank any time soon. Moreover, Google has come up with a feature “mobile-friendly index” that only allows mobile-friendly websites to display when users are searching for keywords on their phones. Your website not being part of the mobile-friendly index will cost your website a massive drop in traffic. Therefore, it is crucial to work on making your website as mobile-friendly as you can to gain a better ranking for your website.