Generating Local Content at Scale – Whiteboard Friday

Having created a page on any platform can be troublesome task, there is no apt ingredient when it comes to the creation of a web page. Though we are aware of the fact that pages need to have the right combination of content; SEO friendly content, apt location and expertise, but the amount and combination of these attributes are never certain. Therefore, it is relatively safe to say that it is next to impossible to create a perfect page.

Using natural language to generation to create hyper local content

What is Language Generation?

Language generation was initially invented to inform about weather conditions. The news appearing on the extreme bottom of the news channel and the messages received regarding the weather conditions are generally regarded as language generation. The data is collected, sorted and organized in a language that is easy for humans too decode, though the whole process of data collection and ordering is done by machines. There is no doubt in the amount of effort and work that has been eased with the aid of language generation, and hence, SEO service providers have incorporated it in their business to help gather all the relevant data that will turn out to be beneficial for them in the long run.

1. Choose items to compare
   Regardless of the industry you are operating in, be it product based or service based there has to be something which you have common with your respective competitor. With the help of Google trends you can effortlessly identify the entire common or rather basic item being used by them and can hence stand out by providing such attributes that your competitors aren’t. This way you get a competitive edge over your competitors. Google trends not just helps you in identifying the competitors on a national level but rather can be streamlined to on locality based and city based too.  The hyper local information attribute helps collect information related to specific product and service.
   
   
2. Collect data by location
   The system helps collect and organize the data based on location, for example, if we talk about shoes, crocs are preferred relatively less as compared to flip flops but how do we figure out which area has a higher ratio of flip fops usage. The system helps you in finding the data according to the location and hence organizes it.
   
   
3. Generate Text
   It is not necessary to just stick to one locality, instead it can prove to be vital to find trends in other localities as well. After identifying the trends in other localities it is advised to compare them to see if there is any relationship between two or if the trend in your locality is similar with those in other. Lastly, it is important to create subsets for each trend and devise your strategy accordingly.
   
   
4. Human Review
   It is relatively important to take aid of these tools; Google trends as they help you in gathering apt information on a vast scale at a faster pace. Having these tools incorporated allows you to provide your users with the best and latest content and information available.