Google My Business (GMB) is a helpful tool for making your local business more visible online. If you have a local business, one of the first things you should do to get noticed online is claim your Google My Business page and start posting on it.

When you have a good Google My Business profile, your company can show up for free on Google’s search results.

People can easily find out about your business, see pictures, read reviews, book appointments, and get other important information without visiting your website. It’s like having a miniature website directly on Google!

Stay on this blog, and you will get to know why Google My Business (GMB) is ideal for SEO success. Keep reading!

How Do I Use Google My Business For SEO?

Search Engine Optimisation (SEO) means making your website or web page show up higher in Google search results without paying for ads. SEO involves different things that help your site rank better on Google.

Google My Business is important for ensuring people can find your business on Google Maps and in search results.

According to a recent survey, having a good Google My Business profile is the most important thing for local businesses to do well in Google searches and have good reviews.

Getting started with Google Business Profile is easy. You just need to make an account and say that you own your business.

Google will send you a letter to confirm your address. They might call or email you if you can’t get a letter. You can check how your verification goes on a special Google page.

If you’re unsure how to start with Google My Business, you can read our guide: “How to set up Google My Business Page and add it to Google and Google Maps?”

Does Posting On Google My Business Help SEO?

In the world of SEO, people often argue whether Google My Business Posts help your website rank better on Google.

They ask questions like: Do these posts make a difference? Do people actually pay attention to them? How often should you post on Google My Business? How can you rank your website higher on Google?

These debates will probably continue, but it seems clear: GMB posts are important for good SEO because they make your Google My Business listing more authoritative in its context. You can also get the best SEO services from Cyber Creation, the local SEO company.

If you want proof, here are some ways that GMB posts can help with SEO:

1. Google My Business posts show Google that your business is active and ready to interact with customers, which can improve your ranking.

2. You can use your Google My Business profile to guide people to specific pages on your website, and when customers engage with your business by asking questions or leaving reviews, it can boost your website’s ranking.

3. By linking your Google My Business posts to forms, you can collect information from users, and driving people back to your website through blogs or newsletters can also help with SEO.

4. Since Google My Business listings are designed to work well on mobile devices, having one can also improve your mobile SEO.

How Do I Use Google My Business Posts For SEO?

Every business can benefit from using GMB (Google My Business) posts to improve their visibility in local searches. However, before we delve into that, let’s cover the basics.

Firstly, having GMB posts can reassure people that your business is still operational. Sometimes, even if a business is closed, its profile might still be on Google, which can be misleading.

By regularly posting on Google My Business, you can show both people and Google that your business is active and running, particularly after events like the pandemic when there’s uncertainty about which businesses are still open.

Secondly, you can use GMB posts to keep your customers informed about your business hours. Being close to where a person is searching is a significant factor in how Google ranks businesses in local searches.

Therefore, using location-specific words such as “in,” “around,” or “near” can help Google understand where your business is located and improve its chances of appearing in local search results.

How Can Google My Business Posts Help SEO?

Regularly sharing Google My Business (GMB) posts keeps your Business Profile active and boosts your SEO visibility. These posts show up in a carousel at the bottom of your Google listing, and recent changes mean they don’t expire after seven days. GMB posts help your SEO ranking by providing location signals to Google and allowing you to use relevant keywords. They also increase your business’s prominence in Google’s eyes, especially when users engage with your content. Speaking of SEO ranking, if you want to get SEO services in London, get in touch with Cyber Creation.

Tips For Optimising Your Google Business Profile Posts

Here are simple tips to make your Google Business Profile posts work better for you:

1. Post regularly: Keep your profile active by posting updates about your business. Posting at least once a week can boost your visibility in Google searches.

2. Use high-quality content: Share good photos and videos to make your posts stand out and encourage people to engage with them.

3. Keep it short: Keep your captions brief, around 150 to 300 characters, to grab people’s attention quickly.

4. Use keywords: Include words related to your business and industry in your posts to improve your visibility in search results.

5. Try different action buttons: Experiment with different buttons like ‘book now’ or ‘call now’ to see which ones get the best response from your audience.

6. Avoid putting phone numbers in your captions: If you include them, Google might reject your posts, so adding contact details to your profile is better.

Overall, Google Business Profile posts are a great way to connect with customers and improve your online presence without having to worry about social media algorithms.

Final Thoughts:

Regularly sharing Google My Business (GMB) posts is crucial to enhancing your online presence and SEO visibility. 

By leveraging location-specific signals, relevant keywords, and action buttons, GMB posts can significantly elevate your digital marketing strategy. Optimise your posts by sharing high-quality content, using concise captions with keywords, and avoiding phone numbers in captions.

The post Why Is Google My Business Important For SEO appeared first on Cyber Creation.

To drive growth, audience, and value to your website, you must invest in SEO to create a powerful brand identity. For value-driven results, there are two types of SEO you can master to stand out among your competitors: Organic SEO and Local SEO. In this blog, you will learn about insightful SEO strategies that you can use to shine at the top of Search Engine Result Pages (SERP). Let’s find out which strategy is a better fit for your business.

What is Local SEO?

Navigate the digital landscape with Local SEO! The role of local SEO is to let people know where you are located. It leads the audience to your physical location. Brick-and-mortar businesses should focus on local SEO to rank higher in local search results and attract more local customers. It is perfect for restaurants, hotels, educational institutes, and makeup parlours.

Moreover, When approaching local SEO strategy, your business name and location get the most searches. Using citations and link-building, local SEO targets specific areas and promotes your business’s location. It makes your brand’s name appear on the top when someone searches for places near them.

What is Organic SEO?

Organic SEO is the marketer’s most used strategy to build a loyal community and create a lasting online presence. It is ideal for online businesses, bloggers, and affiliate marketers. It might be suitable for brick-and-mortar businesses if they want to create an online audience as well.

Additionally, organic SEO focuses more on content marketing by applying different keyword strategies. Relevant and informative SEO content can add value to your readers, leading them to act with your brand.

Organic SEO is best for businesses that want to reach a national or international audience. Local SEO is best for companies that want to get customers in their local area. Ecommerce and online-only shops should focus on organic SEO to increase sales reach and brand awareness.

Benefits:  Local SEO vs Organic SEO

Local SEO:

• Increases your online visibility
• Targeted lead generation
• Increased in-person visits
• Improved conversion rate (emails, subscriptions, sales)
• Competitive strategy to stand out
• Builds trust and increases the number of loyal customers

Organic SEO:

• Brings relevant audience to your website
• Build your brand’s awareness
• Better ratings in the SERP
• Drives potential leads to your website
• Cost-effective
• Increase click-through rates

What is Organic Search?

The perfect way to reign supreme online. Organic search is a way to find and rank websites in search engine results pages (SERPs) based on their relevance to the user’s search query. Unlike paid search results, organic search results are not paid for, also known as pay-per-click (PPC) advertising.

To convince Google to rank you, your content and sitemap must be authoritative and authentic. The content should be of high-quality that is informative and engaging to users. It also means having backlinks from other reputable websites. Backlinks also known as inbound links or external links tells Google that your website is trustworthy and worth ranking highly.

If you want your website to rank well in organic search, you need to optimise it for the keywords your target audience is searching for.  You must understand the pain points of your tailored audience. This means incorporating those keywords into your website’s content, metadata, and headers. You should also build backlinks from other high-quality websites.

How to improve your website’s organic search rankings:

• Create high-quality content that is informative and engaging to users.
• Optimise your website for the keywords that your target audience is searching for.
• Build backlinks from other high-quality websites.
• A website should be easy to navigate.
• Be consistent in updating your website with engaging content.

Organic search can be a powerful way to drive traffic to your website and generate leads and sales. However, it takes time and effort to improve your organic search rankings. But it can pay off in the long run if you’re willing to work.

What is Local Search?

Local SEO is a type of search engine optimisation (SEO) that focuses on improving the visibility of businesses in local search results. When people search for keywords related to a business’s products or services in a specific location, the business’s website and Google Business Profile (GBP) are more likely to appear in the search results.

You can choose a local SEO company that can help you improve your visibility online and attract more customers from your local area.  Local SEO is crucial because it can help businesses attract more customers from their local area. This is especially important for companies that rely on foot traffic, such as restaurants and retail stores.

Several factors that affect a business’s local SEO rankings, including:

• Proximity: How close the company is to the searcher.
• Prominence: How well-known the business is in the local community. This is based on customer reviews, social media presence, and backlinks from other websites.
• Relevance: How relevant the business is to the searcher’s query. This is based on the business’s website content, Google Business Profile listing, and online reviews.

How to improve your local SEO rankings:

• Optimise your Google Business Profile (GBP): This includes ensuring that your GBP listing is complete, up-to-date, and has relevant keywords.
• Get customer reviews: Encourage your customers to leave reviews on Google and other online platforms.
• Build local backlinks: Get links from other websites in your local community, such as local news websites, chambers of commerce, and business directories.
• Optimise your website for local keywords: Include relevant keywords in your website’s title tags, meta descriptions, and content.
• Create local content: Write blog posts and articles relevant to your local audience.

By following these tips, you can improve your local SEO rankings and attract more customers from your local area.

Key Difference: Local SEO vs. Organic SEO

Target audience

Organic SEO targets a broad audience, regardless of location. This means that your customers could be anywhere in the world. Conversely, Local SEO targets a specific geographic audience. This means that your customers will be located in your local area.

Link building and citations

Both organic SEO and local SEO benefit from link building. However, local SEO also benefits from citation building. Citations include your business name, address, and phone number on other websites. These citations can help to improve your visibility in local search results.

Strategic Plan

The overall approach to organic SEO is to create content relevant to your target audience and build links from other high-quality websites. The overall approach to local SEO is to optimise your website for local keywords, make citations, and claim your Google Business Profile.

Summing it Up

Organic SEO and local SEO are essential strategies for businesses that want to improve their online visibility and attract more customers.

Which type of SEO is right for you depends on your business goals. If you want to reach a national or international audience, then organic SEO is the way to go. If you want to get customers in your local area, then local SEO is more important. Suppose you are still figuring out which type of SEO is right for you or need help implementing an SEO strategy. In that case, you should contact us at Cyber Creation, a professional Local SEO company in London. We will craft result-driven strategies through deep SEO knowledge. See you at the search!

The post Local SEO vs. Organic SEO: The Ultimate Guide appeared first on Cyber Creation.