The Importance Of Content & Digital Marketing During Corona Pandemic

With passing time, the spread of corona virus is enlarging, in order to flatten the curve world health organization; WHO has recommended for people to practice social distancing. Now due to the guidelines laid by WHO to flatten the curve and prevent corona virus from spreading, factories, markets, companies throughout the world has been shut down, which in turn is having a drastic effect on the economy as a whole. Due to the current situation digital marketers are the key assets and drivers for any organisation. It has all narrowed down to the decisions and marketing tactics they come up with, in order to continue streamlining of the business keeping in mind the guidelines laid by WHO.

All You Need To Know About Content Marketing & Digital Marketing

Challenges For Marketers

One of the prime marketing tool for any organisation are trade shows, with the collateral damaged caused; travel bans and lock-down, trade shows are off the cards. Approximately 40% of the budget is allocated for trade shows but now trade shows won’t be happening anytime soon. It is important for marketers to think of another efficient and effective way to allocate the designated budget. Many organisations are incorporating content writing to reach out to their customer and maintain continuous engagement with them. It is a fallacy that content writing is just limited to blogs, with changing times, content writing has evolved. It is used more now to targeting customers through other mediums such as emails, SEO friendly content and social media.
With the current situation going on, it is vital to come up with such effective digital marketing tactics. These tactics will keep you in constant and timely communication with your customers and help engage them as well.    

What is Content Digital Marketing?

Content marketing is a branch of digital marketing which businesses use to target & stay in touch with customers. Moreover, content marketing has also been successfully and efficiently used by marketers to keep the customers actively engaged. This in turn increases brand awareness. Also, content marketing also boosts brand loyalty and help you acquire more customers. This is all because you are able to reach out to a larger number of people, that too globally. Unlike traditional advertisements, content marketing serves as story teller, touching the hearts of the people and making them feel connected with the message. Content marketing is not just beneficial in times like these; corona pandemic, but can also serve to be a good marketing tool even after everything normalises.  

The importance of Content Marketing In Digital Marketing

Content writing without a doubt is an extremely effective and efficient way for any business to stay in continuous touch with their respective customers, especially in situations like these when everything is locked down and socializing is highly disregarded. Regardless of what the situation is, if the tools and tactics decided by digital marketers are effective and apt, the engagement and connection with the customers will remain undistorted. It is important to convey the message to your customers that you are still invested in them keeping the current situation in mind and keep updating them about your changing policies with respect to the situation, periodically.