Local PPC Management Strategies For Boosting Local Traffic

Over the years, local businesses have been upping their online presence to increase their online traffic. With this, they can easily entertain their on-foot and online customers. The best way to target your audience for your local business is through pay-per-click ads. PPC ads have been taking over the form of advertising for a long time.

Pay-per-click ads can appear on search engines and even on social media websites such as Instagram, Facebook, or YouTube. This form of advertising can come in handy for local businesses to boost their local traffic. Read this blog, and you will know what local PPC management strategies you need to follow to get local traffic.

PPC Management Strategies:

PPC management strategies can easily boost your online and foot traffic by placing Google Ads. Read these strategies below:

Location & Call Extensions:

Google Ads comes with two ad extensions. One is a call extension, and the other is a location extension. You will have to use both of the extensions in your local PPC strategy in order to increase your traffic for your business. For a PPC management company in London, you can contact us if you want PPC strategies for your business.

If we talk about the call extension, it will display your store’s phone number in the as. However, it will be displayed in a different manner on mobile devices and desktops.

For people searching on a desktop, Google will show the number next to the URL. Meanwhile, the mobile devices have a Call button placed in the ad, which customers can tap on it to dial up their store’s number immediately. This extension is ideal for restaurants, retail stores, or any other local businesses.

The location extension has a different manner. It pulls information from your GMB (Google My Business) page. It depends on the details you have provided on your Google My Business page. This extension will display your store’s address, opening hours, phone numbers (there will be no Call button with this), and your ratings which can be seen on your Google My Business page. What’s more interesting in this extension is that it shows your address as a link to Google Maps. It makes it more convenient for the customers to visit you.

Radius Targeting:

When you are operating a local business, it’s important for you to take advantage of the radius targeting with your address whenever you are setting up your geo-targeting. It’s a great idea to create a campaign with a geo-targeted area that is 5-10 miles from your store. This will be ideal for your business. If an individual is searching up your business and looking for you, it will help them find you quickly and easily.

Whenever you are doing a radius-targeted campaign, ensure that you are creating promotional ad copies which will attract customers to your store. If you are having a special week with discounts, you need to create ads specifically for the special week. Potential buyers will come to your store or call you for this.

Our recommendation would be that show these ads during business hours. Always check the ad scheduling whenever you are putting up ads.

Mobile Device Bidding:

Whenever you are creating campaigns with a geo-target that is set around your store, there’s another thing that you need to consider, device bidding. Add an increased bid adjustment to mobile, desktop, or tablet, and Google will increase your bids by a percentage of what you will be choosing.

Make sure you evaluate the conversion data for each separate device so you know that you are getting the most from your budget.

Bidding On Competitors’ Keywords:

One of the strategies that you can do to boost your local traffic is to bid on your competitor’s branded keywords. It is a way to get in front of customers who don’t know that your business has a location in that area. Just don’t use the competitor’s brand name in your ad copies. Keep your ads related to your business.

Final Thoughts:

To sum this up, now you know pretty much about the strategies that you can follow to boost the local traffic to your local business. These strategies will come in handy for you, and you will find new customers who are all set to buy your product. If you want to get increased traffic on your local business and looking for digital marketing company in UK, then you can contact us for PPC strategies.