Long-Tail Keywords: What You Should Know and How To Find Them

Digital marketing is in its all glory in this digital era. You need digital marketing if you are a business owner and need to keep your online presence prominent and reach your customers. However, there are some key points you need to consider when you are hiring a digital marketing agency. Most of these agencies give you SEO services and almost forget about the most important thing, long-tail keywords. These keywords have a low search volume but a higher conversion rate. Keep reading this blog, and you will get to know more about long-tail keywords. 

Long-Tail Keywords:

Long-tail keywords in SEO are longer keywords that are even more specific than regular search queries. These keywords have a lower search volume, but they have a higher conversion rate. If these keywords are done right, they can skyrocket your search rankings for search terms related to your business’ offerings. Speaking of business, if you are looking for SEO services in London for your company or brand, then you can contact us.

Most of the studies and research have found that long-tail keywords have a lower search volume than head and medium-tail. However, the conversion rate of long-tail is higher than the others. 

Examples of Long-Tail Keywords:

Since we are talking about the long-tail keywords, we will mention the examples of it below so you can have a clear idea in your mind about it:

● Fresh juice shops near me

● Best car deals in my city

● What does green tea taste like

As per Ahrefs’ Keywords Explorer tool, it has said that the word ‘keyword’ has a monthly search volume of around 13000, having a KD (keyword difficulty) of 96. Meanwhile, the long-tail keywords have a lower search volume and KD. 

An SEO content strategist would go for a long-tail keyword whenever they are doing local keyword research. This type of keyword research is done to bring out local consumers who are searching for products and services. 

Why Long-Tail Keywords Are Crucial For Your SEO:

Long-tail keywords are meant for those users who will be taking action right there and then. It can be anything. It might be a service, a product or a visit to a nearby store. Furthermore, long-tail keywords come in handy whenever it comes to paid search advertising. These keywords are targeted specifically and have less competition, so the CPC (cost-per-click) is cheaper. If you are focusing on related and accurate long-tail keywords, your Google Ads campaigns will get a good amount of ranks on relevant searches. With this, you won’t need to pay a high premium for clicks. 

How To Find Long-Tail Keywords For SEO:

Now that we have told you about the long-tail keywords and their value. It’s time to get some keyword research tips on how you can find long-tail keywords for SEO. Read them below: 

Identifying Your Head Terms:

The head terms have been directly related to the business offerings. It can be a product or service. For example, if you own a sports shop, then ‘sports shop’ will be your head term. It is the basis for all of your long-tail keywords.

You have to use the head term ‘sports good shop’ so you can generate long-tail keywords. You have to stretch it like the following:

● “Sports shop near me”

● “Sports shop + (your city)”

● “Best sports shop with accessories”

Using Google’s Search Feature and Sections:

Many individuals don’t realise that they can use the Google search feature to its full potential. For instance, use ‘sports shop’ as the base term and then look at how Google will autocomplete it and show you searches related to it. This will automatically generate long-tail keywords for you. 

Strengthening Your Research With Long-Tail Keywords Tool:

Since you know the techniques to generate long-tail keywords which you can target right away, how about you use a keyword research tool which will help you out in your keyword research? These tools below can come in handy for you:

● Semrush’s Keyword Generator

● Ahrefs’ Keyword Explorer

● Similarweb’s Keyword Generator

● WordStream’s Keyword Research

Final Thoughts:

So, this was all about long-tail keywords. You can do the keyword research on your own by using tools and a little research on long-tail keywords.  If you have run short of time and want to make it as smooth as possible, then look no further than a professional SEO agency like Cyber Creation to get it done for your business.