MOST IMPORTANT SOCIAL MEDIA TRENDS TO WATCH FOR IN 2020

The social media universe is ever-evolving and every year, there are numerous new trends replacing the old ones. And that is an inevitability as the nature of society itself is ever-changing. Previous year social media marketing in london and other parts of Europe saw many exciting trends of social media but this year, things have taken a whole new meaning. Following are the most important social media trends you need to look out for in 2020:

• BRANDS REEVALUATING VALUABLE METRICS:

Over the years, the social success of a brand was measured by the number of likes a picture, caption or tweet got. In some ways, it does tell the brand about how well the content is being exposed to the target audience. But on a broader perspective, these likes and comments are only short-lived in terms of profit and revenue for a business. Brands are now more inclined towards focusing on building content based on topics that initiate conversations among users. This way brands are now able to build better and long-lasting impressions on their target customers which goes beyond the number of likes and comments for the brand.

• A BALANCE BETWEEN INTEREST DRIVEN COMMUNICATION AND PRIVACY:

The approach of brands towards social media marketing in 2020 is solely based on effective communication with their target customers. Now brands are directly speaking to individuals rather than the whole demographics, to ensure one-to-one conversation. This can be seen in twitter where brands openly retweet their customer’s reviews and engage in a conversation with them.

On the contrary, many social media platforms have come up with features like “share with selective friends” for posting their stories on Instagram. This gives the platform a more private and friendly feel.

• MORE DYNAMIC AND ADVANCED ADS:

The consumers of the present world are growing more and more comfortable with the idea of online shopping and for all the good reasons. Now, there is nothing that consumers cannot buy from just a few clicks on their phones and computers. Social media marketers have taken full advantage of this whole situation, and are heavily marketing their products through dynamic, direct, and advanced social ads. Platforms like Instagram and YouTube allow marketers to market their products through ads as these platforms offer a huge audience and brands can easily reach large numbers of target customers and make revenue.

• THE RISE OF INFLUENCER MARKETING:

The rise of influencer marketing that started a few years ago is now a whole different industry. But the approach of brand marketers towards social media influencers has shifted. Initially, brands used to chase the influencers with huge fan following but then they realized that most of these influencers market products that majorly benefit their following and like/comment ratio. Now, to get a better chance of attracting organic customers through social media, brands are approaching influencers with a few hundred followers that will be interested in the brand’s products. Such followers remain loyal to the influencer as well as the brand right through the end.

Apart from these above-mentioned trends, other trends like stories and booming content video are also part of the new trends that have taken social media marketing by the storm in 2020.