The Biggest & Common Mistakes Content Marketers Make

Seth Godin states, “Content marketing is all the marketing that’s left”

This statement highlights how one can make a content marketing as a smartest investments in their respective business.

Unfortunately, the ratio of businesses turning this particular strategy into a thriving success is considerably low because most of the content marketers commit mistakes.

Here are the 6 common content marketing mistake which anyone can easily succumb to.

Don’t Be a Part of the Cheap Content Publishers

To write massively engaging content, do not write so common content and publish it. Believe it or not, on an average workday at the office you come across more than a hundreds of common content. Some of these blogs are ones on which you’ve subscribed to and it simply confuses you to see how the quality of these blogs are suffering extremely. Now, most of the reader can easily differentiate between content written with the purpose of SEO and to convey knowledge.

These type of content will never turn into an evergreen publication and will never attract the audience so stop writing such content because it will only polluting the Internet. Write a single piece that powerful enough to covert visitors into customers instead of writing 10 unworthy pieces of content.

Build Buyer Personas

If you build your buyer personas based on assumptions, so aren’t going to help you with your whole content marketing strategy. To understand customers better, you have to get into their shoes.

How do you create a buyer persona which is going to become highly effective?

Conduct a customer survey.

Conduct VoIP to phone or Skype conversations.

Also a web-exit survey form on your website.

Set a goal, what do you want your customers to achieve from your brand’s product/service? Then make different buyer personas to help you craft compelling content that can win them all.

Good Content Equates to Not Only Just Publishing Blog Posts

Many of us believe that publishing a highly engaging blog daily is content marketing. However, respectfully, good content revolve around publishing blog posts and also publish a number of different content types.

Sixty plus marketers post at least one specific type of content daily. And these are not only blog posts, but also includes audio podcasts, video content, image content, social media, and more.

Following are the different content types which marketing evangelists commonly associate themselves

• How-To Guides
• Checklists
• Webinars
• Whitepapers
• Short rants
• Short and long form videos
• Memes
• Infographics
• Case Studies
• GIFs
• Social media posts
• Photographic images
• Animations
• Podcasts

You have to think big if you want to score big and for that you will have to push the limits. Do a bit of brainstorming and deduce what type of content will appeal the greatest to your customers.

Publishing Great Content

Sharing published content takes the lion’s share of making your content marketing efforts turn into a thriving success. As per Hubspot, 80% of the brand success depends on the platforms that you have choosen for the social sharing your content and 20% depends on how you write that content and present it to the audience.

Nigel McHugh say,

‘Content is king but distribution is queen, and she wears trousers.’

Practically powerful content marketing strategy helps you to stand your business in front of your target audience by social platforms, emails, blogs, and forums.

Following are the ways to start your content marketing efforts:

Search Influencers related to niche and take their feedback related to product/service.

Find out the people who have previously attached to the same profession as your.

Mention as many of such people while sharing content, as you can give awareness.

On different social media platforms Share many times to put it in front of people.

Become active in the community by sharing where it’s relevant to share.

Content marketing is important to make successful digital marketing agency.