Things are changing quite fast in the digital realm. This is why hiring an SEO agency in London has become essential for businesses. You will often find multiple companies running websites to make sure that they can interact with their clients and customers. However, running a website can often be a baffling thing if you do not collaborate with an SEO company in London, as there will be a need to keep a constant check on the policy and rules set by Google.
HOW DO GOOGLE POLICIES AFFECT YOUR WEBSITE?
The policies from Google affect everything from Search Engine Optimisation to the kind of traffic that you will get on your website. Thus, people try to design their websites in a way that complies with the policies of Google. When we talk about setting a website for Google, then we know the importance of landing pages. If you do not know what landing pages are, do not worry because we will guide you through it.
WHAT ARE LANDING PAGES
Landing pages are the pages that you reach when you first search for a website URL. The landing page is the welcome page for all clients and visiting individuals. Google has recently converged a lot of its urgency on making the landing pages correctly.
WHY DOES GOOGLE DO THIS?
If we sum up the statements from Google, it is apparent that the landing page is one of the most important things on the website. Thus, it is pertinent for businesses to design their website in such a way that it becomes self-explanatory. The website should explain the objective, tasks, products, and services of the company that it is created for.
It helps the website visitors understand the kind of website that they are currently on. You cannot expect a client to reach out to you or rely on Google results again if they cannot find what they need. Thus, Google wants people to make their websites easier to comprehend and clear to understand.
TRAFFIC AND LANDING PAGES
The changing policies of the websites tend to make a huge impact on the website traffic as well. Constant policy updates are coming in from Google. As a result of the last update, many websites have taken advantage of it because there is an increase in their traffic. Similarly, many websites have suffered a decrease in their traffic because of policy updates. Most website owners tend to pay special attention to these policies so that they can run their websites accordingly and stay on top of their game.
HOW CAN YOU MAKE YOUR LANDING PAGES BETTER?
People are often clueless about how they can improve their landing pages. One of the simplest ways is to understand the structure of the website. Make sure that you are well aware of all the pages on your website so that you can interlink them on the landing page better.
Many developers tend to design websites when they have no idea how it might affect everything later on. It becomes difficult to adjust extra pages, structure the page properly, and face other such problems if it is not done right.
If you haven’t made your website yet then take our advice and keep in mind that you should always pay extra attention to your website structure. The simpler the website structure, the easier it is to add/remove content from it later on.
WHAT ELEMENTS DOES A GOOD LANDING PAGE USUALLY HAVE?
There are different ways that you can design your website pages. However, there are a few things that remain common in these landing pages. We will do a quick view of these elements below. Make sure you pay proper attention to the ensuing elements:
- Heading structure
- Why should a customer reach out to you?
- Contact form
- Key information
All these things sound very simple but people usually underestimate their impact. If your website has all these things on its landing page, then it will make it easier for the customer/client to navigate through the rest of the website and also reach out to you if needed.
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