Why Is Google My Business Important For SEO

Google My Business posts are like secret treasures on Google. They might not be as popular as Instagram posts, but they’re really important if you want people to notice your business online. So, making Google Business posts is bigger than you might think.

Google My Business (GMB) is a helpful tool for making your local business more visible online. If you have a local business, one of the first things you should do to get noticed online is claim your Google My Business page and start posting on it.

When you have a good Google My Business profile, your company can show up for free on Google’s search results.

People can easily find out about your business, see pictures, read reviews, book appointments, and get other important information without visiting your website. It’s like having a miniature website directly on Google!

Stay on this blog, and you will get to know why Google My Business (GMB) is ideal for SEO success. Keep reading!

How Do I Use Google My Business For SEO?

Search Engine Optimisation (SEO) means making your website or web page show up higher in Google search results without paying for ads. SEO involves different things that help your site rank better on Google.

Google My Business is important for ensuring people can find your business on Google Maps and in search results.

According to a recent survey, having a good Google My Business profile is the most important thing for local businesses to do well in Google searches and have good reviews.

Getting started with Google Business Profile is easy. You just need to make an account and say that you own your business.

Google will send you a letter to confirm your address. They might call or email you if you can’t get a letter. You can check how your verification goes on a special Google page.

If you’re unsure how to start with Google My Business, you can read our guide: “How to set up Google My Business Page and add it to Google and Google Maps?”

Does Posting On Google My Business Help SEO?

In the world of SEO, people often argue whether Google My Business Posts help your website rank better on Google.

They ask questions like: Do these posts make a difference? Do people actually pay attention to them? How often should you post on Google My Business? How can you rank your website higher on Google?

These debates will probably continue, but it seems clear: GMB posts are important for good SEO because they make your Google My Business listing more authoritative in its context. You can also get the best SEO services from Cyber Creation, the local SEO company.

If you want proof, here are some ways that GMB posts can help with SEO:

1. Google My Business posts show Google that your business is active and ready to interact with customers, which can improve your ranking.

2. You can use your Google My Business profile to guide people to specific pages on your website, and when customers engage with your business by asking questions or leaving reviews, it can boost your website’s ranking.

3. By linking your Google My Business posts to forms, you can collect information from users, and driving people back to your website through blogs or newsletters can also help with SEO.

4. Since Google My Business listings are designed to work well on mobile devices, having one can also improve your mobile SEO.

How Do I Use Google My Business Posts For SEO?

Every business can benefit from using GMB (Google My Business) posts to improve their visibility in local searches. However, before we delve into that, let’s cover the basics.

Firstly, having GMB posts can reassure people that your business is still operational. Sometimes, even if a business is closed, its profile might still be on Google, which can be misleading.

By regularly posting on Google My Business, you can show both people and Google that your business is active and running, particularly after events like the pandemic when there’s uncertainty about which businesses are still open.

Secondly, you can use GMB posts to keep your customers informed about your business hours. Being close to where a person is searching is a significant factor in how Google ranks businesses in local searches.

Therefore, using location-specific words such as “in,” “around,” or “near” can help Google understand where your business is located and improve its chances of appearing in local search results.

How Can Google My Business Posts Help SEO?

Regularly sharing Google My Business (GMB) posts keeps your Business Profile active and boosts your SEO visibility. These posts show up in a carousel at the bottom of your Google listing, and recent changes mean they don’t expire after seven days. GMB posts help your SEO ranking by providing location signals to Google and allowing you to use relevant keywords. They also increase your business’s prominence in Google’s eyes, especially when users engage with your content. Speaking of SEO ranking, if you want to get SEO services in London, get in touch with Cyber Creation.

Tips For Optimising Your Google Business Profile Posts

Here are simple tips to make your Google Business Profile posts work better for you:

1. Post regularly: Keep your profile active by posting updates about your business. Posting at least once a week can boost your visibility in Google searches.

2. Use high-quality content: Share good photos and videos to make your posts stand out and encourage people to engage with them.

3. Keep it short: Keep your captions brief, around 150 to 300 characters, to grab people’s attention quickly.

4. Use keywords: Include words related to your business and industry in your posts to improve your visibility in search results.

5. Try different action buttons: Experiment with different buttons like ‘book now’ or ‘call now’ to see which ones get the best response from your audience.

6. Avoid putting phone numbers in your captions: If you include them, Google might reject your posts, so adding contact details to your profile is better.

Overall, Google Business Profile posts are a great way to connect with customers and improve your online presence without having to worry about social media algorithms.

Final Thoughts:

Regularly sharing Google My Business (GMB) posts is crucial to enhancing your online presence and SEO visibility. 

By leveraging location-specific signals, relevant keywords, and action buttons, GMB posts can significantly elevate your digital marketing strategy. Optimise your posts by sharing high-quality content, using concise captions with keywords, and avoiding phone numbers in captions.