Ecommerce has turned out to be a competitive space in recent years. Back in 2018, the ecommerce sales started to grow by 23.3 percent year over year. Fast forwarding to 2023, the global ecommerce market is expected to have a whopping total of $6.3 trillion this year, according to Forbes Advisor. This is the reason why ecommerce branding is so important.
There’s so much opportunity, and there are an endless number of ecommerce brands that are selling everything. From clothing to beauty products, home goods to gifts, homemade crafts to food items.
If you want to get into the ecommerce space and want to create a brand identity, then stay on this blog. You will get to know about the ins and outs of the ecommerce and how you can pull off incredible online store branding. Keep reading!
Understanding E-commerce Branding Basics
First things first, before taking a dive into creating and designing a brand identity for your ecommerce business, let’s understand the basics of what branding is.
Whenever it comes to branding the business, there are three basic concepts that everybody needs to understand. We can call it the ‘three Bs.’ One is brand, the second is branding, and the third one is brand identity.
Your brand is the insight of your business which is out in the world and with your audience.
Branding is shaping up your own unique, distinctive brand and the practice of bringing your brand to life.
Your brand identity is the element that will put life into your business. It is your logo, your packaging, and your website. It sends a brand message to your customers.
These three B’s play a different role in the brand-building puzzle. And if you are looking to ace a successful and sustainable ecommerce business, then you need to work on these three pieces of a puzzle.
Building Your Brand Identity
For ecommerce branding, you need to build your brand identity. There are a few key design aspects and elements that you want to define on your own before you go far into the branding of your ecommerce business. It should include:
Typography:
The fonts that you will be using in your design which will be incorporated in your website, packaging, or business card, have to send a strong message about your brand to your customers.
For instance, if you are using a traditional serif font, it will send a very different message as compared to a whimsical script font. Meanwhile, the serif font is a great fit if you are thinking of selling classic and vintage watches to an older audience. On the other hand, the whimsical script font would do wonders if you are setting up an ecommerce clothing store for children.
The point we are trying to make is to pick a font that would go very well with the message you are trying to send.
Colour Palette:
Colour is one of the most powerful elements in your branding. People have connections with colours, and when you understand these connections, you can use colors for your brand strategically. This is how you will be able to inspire specific emotions, reactions, and behaviors with your audience.
Let’s take it as an example, if you are launching an ecommerce which is all about organic and all-natural foods, then you might want to consider using green colour because people associate it with nature. On the other hand, if you are going to launch a line of high-end electronics, then you might focus on the black colour. The reason? Black looks sleek, sophisticated, and modern.
Forms/Shapes:
A sharp and angular logo will surely give a different look, feel, and vibe to your ecommerce brand. This will send a different message to your customers. And if you are going for a round, soft, or more organically shaped. For example, if an ecommerce shop is selling PCs, smartphones, or any other electronics, then a more angular design would give cutting-edge and high-tech vibes to it. It will be a great fit for your overall branding.
At the same time, if you are going for an ecommerce shop that will be selling essential oils, then a more round and organic one will be suitable for your branding.
Brand Voice:
Your brand voice has to be one of the most essential parts of your branding. It has to define your voice from day one. You have to ensure that it is consistent.
If you are building a brand around excitement, that voice must come across in your branding elements. It should be incorporated in your web copies, your email marketing, and your social media posts.
Design Elements To Build Your Ecommerce Brand
Since you know about the basics of your brand identity, now it’s time to take those basics and utilize them to start designing the key brand elements for your ecommerce brand.
There are a few brand elements that any brand needs for launching a successful ecommerce operation. It includes:
Logo:
The logo is the face of your ecommerce brand. It’s so customer-facing, and it is also one of the most important elements that you will design during the branding process.
Website:
All the traffic of your ecommerce business will be taking place on your website. So you have to take the time to create a website that is well-designed, attention-grabbing, and on-brand. Speaking of websites, if you want to get ecommerce development services in UK, then get in touch with Cyber Creation.
Packaging:
Packaging is the first thing that your customers will see whenever they will open your ecommerce shipment. You need to put the WOW factor in it to impress your customers.
Packaging helps in standing out from your competitors who are selling similar products. And this is another way to carve out a unique identity within your niche.
Business Cards:
Even if you are running an online business, you want to be able to make connections in real life. A branded business card on hand can help in making those connections whenever the time comes.
Merchandise:
If you want to see your brand identity boom, then consider creating branded merchandise. It can include t-shirts, stickers, or many other items that will carry your brand even further.
Before you launch, you need to have them designed, and they are set to go off. Also, don’t forget that you need to tell the story of who you are and what you want to be in the ecommerce space.
E-commerce Branding Between Platforms
After mentioning the above features, we now know that you are pretty much clear about the ecommerce website design for your brand. Once you have prepared all the elements that you will be using for your brand, such as brand voice, colour palette, and brand fonts. And now, it’s time to know more about how to make it successful.
You have to build a brand strategy, and it is important to think about how you will brand across different platforms. It has to include:
- Website
- Social media platforms
- Ads
- Email marketing
- Press and brand partnerships
If you are using an edgy brand voice on your website, then it should be incorporated in your marketing emails as well.
If you have a specific colour palette in your website design, then you should pick those colours for creating templates for your emails and social media visuals. This is how you will be consistent in your branding.
Final Thoughts
Now that you know how you can pull off a successful ecommerce branding from the ground to the top, it’s up to you how you will get it done. You can always do research for your information and implement what is right for you. And if you want to get help in getting ecommerce development services, then Cyber Creation, a leading web design and development company is your go-to solution.
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