Facebook Video Ads Strategies & Best Practices

2016 and onwards, Facebook started promoting its users. Now, not only can you gain social media presence, but you can also make money just by posting your media on Facebook. Be that as it may, Facebook tends to give the edge to those users who post videos more than images. If you are looking to increase your customer base, we have created a shortlist of best practices you can do to generate more and more money without losing viewers.

Before jumping right into it, a few things to consider is that when you google Facebook ads, the most common search is how do I get rid of Facebook ads? Now that you know this fact, this blog is all about preventing your potential clients from pressing that skip ad button instead of calling them towards you.

Experiment A lot

If you are new to this game, Facebook video ads can be a little convoluted, or in simple words, tricky. You have to try out different types of videos to get a good grasp of what your audience’s first preference is. Even if you are aware of your potential client’s likes and dislikes, trying out new strategies for your video campaign won’t harm your goals in any way whatsoever. This will eventually lead to new knowledge that would massively help gauge the ups and downs of your goals.

Be aware of the latest video ad types.

Considering how popular digital videos are in this decade, this fame eventually leads to firing up the competition provoking the creators to develop new content daily. To stay strong in Facebook’s video marketplace, you have to be aware of the most relevant and latest video trends being implemented by the giants. Rightfully using them in your video campaign would greatly aid in gaining more audience. Animated videos are also hogging the fame these days.

Try to create soundless videos.

According to a Facebook’s analysis, they suggest that approximately 80% of their users watch videos on mute. As people are now fonder of watching the videos on the go, you know you have to create short and impactful videos without any sound to convey your message.

Put your best content first.

Ever wondered why Facebook ads are short and brief? It is mainly because people of the modern dynamic do not watch videos longer than 10 to 15 seconds. Keeping this prognosis in mind, it is vital to put your best content first, as a recent study suggests that viewers evaluate the video by its first impressions, meaning the first 5 seconds. So, before the skip ad button appears, you have to imply that your video is interesting.

Set a duration limit for your videos.

Facebook highly recommends creators keep their videos somewhere between 10 to 15 seconds. The reason behind this recommendation is that when your ads are short and exciting, viewers will watch the entire thing, which ultimately; is your primary goal.

Do not get into advertising directly.

If you are a little tight on budget, you do not necessarily have to go up front and advertise your brand to attract attention. Easing into it would be a better methodology since there are accessible avenues to market your brand. Live videos are most often used for brand marketing, and standard video posting can be pretty helpful.

Conclusion

Now that you are all set to take off for Facebook’s ad campaign, you are ready to make some real money and transition the online marketplace for good. Keep in mind all the helpful practices mentioned and try to implement them as much as possible. Keep them brief, ace at first impressions and just sit back and wait for the customers to come rushing towards you.

Cyber Creation is the leading PPC agency in London. Be that as it may, if you require any pay-per-click services in London, please reach out to us.