Ways To Expand Your Reach With Social Media Marketing

Every day, brands, organisations, and institutions use social media to connect with their audiences, raise awareness, and generate business. While having followers on major platforms is common, just having numbers doesn’t guarantee success. It’s not about having thousands of followers who don’t engage.

The real goal is to cultivate a vibrant online community of your ideal fans – those who actively interact with your content, share it, and may become customers.

Building this community takes effort, but the payoff is significant. Cyber Creation, the best social media agency in London, have cracked the code to heightened reach in social media. In this blog, we will discuss ten simple ways to grow your following and engagement on social platforms.

10 Simple Ways To Expand Your Social Media Reach

1- Choose The Right Platform For Marketing

In the present digital scene, brands and businesses are widespread across various social media platforms. The initial crucial step towards achieving your social media goals involves selecting the right platform.

Remember, you don’t need to be everywhere – each platform operates differently due to its unique algorithm, influencing the content your audience sees. Understanding these algorithms is essential to boost your organic reach. It’s these algorithms that determine what content your audience sees.

In addition to that, actively engaging with your audience is vital for building organic reach. To make this interaction effective, it’s necessary to pick the right target audience, hence the right platform.

2- Interact With the Audience Through Contests

Once you have selected the right platform, simply posting your content is not enough.

Running contests can be a smart way to attract new followers and keep your current fans interested in your social media accounts.

Experimenting with contests on all your active social networks is a good idea. Some simple contest examples include:

1. Comment to win – where participants leave a comment or answer a question.

2. Caption contest – where the best caption or the one with the most likes wins.

3. Fill-in-the-blank contest – where participants answer a trivia question.

4. Photo contest – where the best photo or the one with the most likes wins.

5. Multiple choice contest.

Here are some tips for a successful social media contest:

• Promote it everywhere – use your website, email list, and other social networks to get more people involved.
• Don’t give away prizes unrelated to your brand – for instance, giving away a new iPad may get a lot of attention, but it might not attract potential customers or long-term fans.
• Follow the platform rules – each social platform has its own rules about contests.
• Follow up with entrants who don’t win – send them a thank-you message and share more about your brand or organisation’s work.

3- Make Your Posts Visually Appealing

Leveraging visuals is crucial for social media success, so make sure to incorporate an eye-catching, colourful image or graphic into each of your posts.

Consider these impactful visual marketing statistics compiled by HubSpot:

1. Content featuring relevant images racks up a staggering 94% more views compared to content without images.

2. Visual content stands out, being more than 40 times likelier to be shared on social media compared to other content types.

3. On Instagram, photos showcasing faces receive an impressive 38% more likes than those without.

To elevate your visual content, consider utilising free graphic design tools such as Canva. This resource allows you to seamlessly integrate engaging graphics into your blog entries and social media posts.

4- Encourage User Generated Content

Encouraging user-generated content serves as a virtual word-of-mouth for your brand. The more users share your content, the greater the potential for enhancing your organic reach.

Consider implementing reward-based user-generated content (UGC) campaigns, where content featuring your brand earns participants a prize or the chance to be featured on your feed. This approach significantly amplifies your brand’s reach on social media.

5- Use Hashtags To Get Found

Boosting your social media followers using hashtags is a smart approach, and here are two effective strategies:

Strategically Use Popular Hashtags

Employing popular hashtags can significantly enhance your social media presence. Opt for one popular tag per tweet or Instagram post, such as #OOTD (outfit of the day), #TBT (throwback Thursday), #fail, or #FOMO.

Engage in Relevant Trending Topics

Regularly monitor your Twitter feed to identify trending topics and current events. If you come across something aligning with your followers’ interests, share a tweet incorporating the relevant hashtag. For instance, use #MondayMotivation on Mondays to share an inspiring quote or story. This increases visibility, as people searching for that hashtag might discover your post and decide to follow you.

6- Partner With Influencers

Collaborating with influencers remains a beneficial strategy in 2023.

Establishing lasting partnerships with well-known figures in your field can jumpstart your social media presence and help build trust in your brand.

However, it’s crucial to choose influencer partnerships wisely. The collaboration should feel natural, connect with your target audience, and be positive for both your brand and the public figure’s reputation. This ensures that the promotion is genuine and relevant.

7- Explore Paid Social

Amplifying your social media reach often requires a strategic allocation of ad spend, even if it’s on a limited scale.

One effective method to expand your audience and boost visibility is by investing a modest sum in paid social advertisements. Well-executed paid social ads have the potential to enhance content promotion, increase conversions, and introduce your brand to new audiences.

The key lies in precise audience targeting, allowing you to direct your ads towards “warm” audiences.

Particularly, Facebook’s advanced options offer substantial benefits, enabling you to connect with the right individuals through your paid outreach efforts.

9- Stay On Top Of Trends

While trending on social media is short-lived, it presents a great opportunity to expand your reach and attract a fresh audience.

Understanding how trends operate is crucial. Social media trends often stem from real-life events or actions that resonate with a majority of users in a particular community.

When you engage with TikTok trends, the algorithm ensures your video reaches the right audience, significantly expanding your reach based on their responses.

Trendy content offers a chance to capitalise on the moment and organically boost your content, introducing your brand to a potential new customer base.

10 – Analyse Your Performance Curve

Utilise a social media analytics tool like Google Analytics to reveal valuable insights and information about your content. This tool allows you to monitor your reach and engagement across various social media platforms.

Key metrics, including reach, impressions, follower growth, and engagement rate, can be easily tracked using this tool.

Identify which content posts gathered the highest reach and engagement and which ones did not. Are there any discernible patterns in audience response based on the consistency of your content?

With the aid of this social media analytics tool, you can capture crucial data related to your social media activity.

Cyber Creation – The Best Place To Boost Your Online Presence

Are you eager to elevate your online presence on social media and captivate a new audience? Look no further than Cyber Creation, your go-to destination for unparalleled social media marketing solutions in London.

We pride ourselves on being the best social media marketing agency in London, offering streamlined and promising strategies to boost your brand. Whether you need Facebook or Instagram Marketing in the UK, we are here for you. Navigating the complexities of the social media landscape can be challenging, but with our expert guidance, we pave the way for your success. Partner with Cyber Creation for a transformative social media journey. Let’s build your brand together – seamlessly and strategically. Elevate your online presence with us today!